👋 Hey, I'm Matt Reid. Let's do something great.

Why, Hello there

What happens when a designer reads too many marketing books and never stops building?

Apparently, this page. I'm Matt - a full-stack marketer who geeks out on the strategy, then obsesses over the execution. Twenty years of making things that work, and look good doing it.

I've built lead generation systems, trained AI chatbots, wired up CRM integrations, launched campaigns, developed brands, and written more WCAG compliance reports than any creative should legally have to. I work best in small, driven teams where ownership is real and ideas get tested before they get perfect.

Currently open to the right full-time remote opportunity. If that's you - keep scrolling. If it isn't - keep scrolling anyway, there's good stuff at the bottom.

Where I've been

AbroadWorks

April 2025 – Present

Creative Director

Built the marketing function from the ground up alongside a 3-person team, reporting directly to the CMO. Lead gen systems, AI chatbot, HubSpot CRM integration, email nurture, SEO, campaigns, and a full brand identity for a sister company - including a mascot. The whole funnel, wired up and running.

OnceHub

March 2019 – March 2025

Marketing Design Specialist & UI/UX Designer

Six years producing the full ecosystem of marketing assets and leading UX design, prototyping, and WCAG accessibility compliance. Learned a lot about what makes people actually engage - and what makes them quietly close the tab.

Strategy Advertising

July 2018 – Feb 2019

Senior Graphic Designer

Cradle-to-grave campaign work: concept, copy, design, client liaison. These are the many hats that Matt wears (and a great name for a Dr. Seuss book).

XTRIDA Group

July 2016 – June 2018

Research & Marketing

Established branding, web, and internal media across subsidiaries in steel, solar, transport, and eco. Also did technology research and contributed to new product and IP development. Working across departments with no shared vocabulary taught me more about communication and collaboration than any workshop ever could.

SimonSAYS Design

Sept 2012 – June 2016

Senior Graphic Designer

Full-service print, packaging, and web. Client management, campaigns, copywriting, and fortnightly design talks - because good taste is contagious and I was patient zero.

Matchbox Media

Oct 2005 – Aug 2012

Lead Designer & Founder

Founded and ran a solo design studio for 7 years - before "solopreneur" was a word anyone used (they still shoudn't). Client work, business development, quality control, self-marketing. A startup before startups were cool.

What I bring

Marketing & Strategy

Lead gen · funnel design · email nurture · HubSpot CRM · SEO & performance · campaign strategy · audience research

AI & Automation

Custom chatbot development · Claude/ChatGPT · generative AI · workflow automation · AI as execution engine (not party trick)

Design & Creative

Brand identity · UI/UX · WCAG/A11y · User Testing · Adobe Creative Suite · Figma · web design

Content & Copy

Campaign copy · web content · social creative · blog assets · the occasional terrible pun (non-negotiable)

Some of my favourite work

To paraphrase the Bee Gees: Words are all a person has, to take your heart away. They, however, weren't designers. Or marketers. Frankly they were leaving a lot on the table.

Off the clock

When I'm not building funnels or training chatbots, I design t-shirts. Strange, specific, occasionally brilliant. People even buy them!

📸 See more @mistereid

Like what you see? Let's talk.
We'll coffee. We'll handshake. We'll bond. We'll network.
We'll stick it to the Bee Gees some more.

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